For those of you who currently work in the product development arena, as engineers, user-interface designers, technical communicators, training specialists, or managers in these disciplines, it seems likely that several of the reasons for the development of hard-to-use products and systems will sound painfully
familiar.
■ Development focuses on the machine or system.
■ Target audiences change and adapt.
■ Designing usable products is difficult.
■ Team specialists don't always work in integrated ways.
■ Design and implementation don't always match.
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