Benefits of Rich Navigation - II

With more clarity comes productivity - users become familiar with their surrounding and they know where to go, what they can do, and how they can do it.
 With more productivity comes confidence, comfort, and trust – users become more
 With more trust comes loyalty – users feel intimate with the system and bond with the brand.
 With loyalty comes testimonial – users become evangelists eager to promote and refer to others.
Users are not alone to benefit from a rich navigation. Marketers benefit as well. Obviously, when users are happy, a brand solidifies, gains market share, and increases market penetration. As a result, revenues and profits increase. Therefore, rich navigation represents a great Return On the Investment (ROI) for marketers.