Higher ROI

with all the above benefits, RUE increases the return on the investment in applications or websites. Below are few examples of ROI achieved from good user experiences:

Dell 3400% increase in sales over 1.5 years
IBM 400% increase in sales
Standard Life 75% above target in the first year
Staples 75% increase in sales representing $430 million
United Airlines 200% increase in online ticketing