College Campuses - II

■■ Adv ertising in the college newspaper
■■ Word of mouth among college acquaintances
■ Contacting the head of the psychology department (psychology departments are constantly conducting experiments using the student population as participants.)
You may need permission to post your needs on bulletin boards (analog or digital), and you may have to pay a fee to post to a web site or event listing. Because it is so easy to acquire college students and because they love the extra cash, you run the risk of overusing this population. As with any other group, college students have their own specific characteristics, which may bias your study if you use them exclusively. For example, college students are probably more willing to try new things than the general population, and they are less apt to purchase products in their more precarious financial state. Therefore, use them judiciously and not as your sole source of participants, unless they are the sole targeted user.
if you specifically want college students, you may have to test on or near campus if there is a great distance between campus and your workplace because many college students may not have their own cars.