Attributes of Organizations That Practice UCD

User-centered design demands a rethinking of the way in which most companies do business, develop products, and think about their customers. While currently there exists no cookie-cutter formula for success, there are common attributes that companies practicing UCD share. For example.

■ Phases that include user input
■ Multidisciplinary teams
■ Concerned, enlightened management
■ A "learn as you go" perspective
■ Defined usability goals and objectives