Eliminating Design Problems and Frustration

One side of the profitability coin is the ease with which customers can use the product. When you minimize the frustration of using a product for your target audience by remedying flaws in the design ahead of product release, you also accomplish these goals:

■ Set the stage for a positive relationship between your organization and your customers.

■ Establish the expectation that the products your organization sells are high quality and easy to use.

■ Demonstrate that the organization considers the goals and priorities of its customers to be important.

* Release a product that customers find useful, effective, efficient, and satisfying.