Characterize Users

Now your first thought might be that the information describing the user profile should already exist and be written down somewhere within your organization, because the design and makeup of any product is supposed to be predicated on knowing the end user. While this is so in theory, experience shows that this information is rarely collected systematically or written down. Or, if it is written down, it does not quite make it to the desks of the design team, the people who really need it. Or, if it makes it to the desks of the

design team, they either pay it little mind or have a distorted version of the information.