Classic Testing Laboratory Setup - I

This setup (see Figure 6-8) consists of one room designated as the testing room and a second room designated as an observation and control room. The only individual inside the testing room is the participant. All other test personnel, including the test moderator, observers, camera operator, and so forth are stationed inside the control room viewing the proceedings through a one-way mirror.
All communication between the test moderator and participant occurs through an intercom and speaker arrangement, and, in the more elaborate laboratories, the test is extensively monitored with multiple video cameras, audio tape recorders, data loggers, and other modern electronic equipment.

However, as an alternative, depending on the type of test, the test moderator could also be in the test room with the participant.

This setup requires a large capital outlay and commitment to testing by management. However, if you are interested in trying out such a setup for a test that you are conducting, you may do so for a modest rental fee. Simply locate a !ab facility (there are many throughout the country; www.Quirks.com has a directory of such facilities). Some facilities do none of their own research but only make the space and equipment available for a per diem rate. Research firms, market researchers, universities, and other corporations may have lab spaces that you can rent. Most come with a receptionist and other niceties. Many also offer participant recruiting.