Even in the case where you have an ongoing research relationship with your customer, if participants must be imported to your location your company should offer to foot all the expenses such as travel and meals associated with having the person participate. If no strong relationship exists, you could prov ide anything from a small honorarium to paying the person's salary for the time he or she participated. Some other compensation choices are: free or discounted products from your company's sales catalog, gift certificates, or a simple memento, such as a T-shirt or calculator. ver you like. While vou should always provide something of value in appreciation for participation, it is of the utmost importance that you do not imply in any way that compensation is tied to the person's performance. Participants simply get paid for showing up and giving it their best, and that's it. Even joking about this with the person is not a good idea, as it plants a seed in the person's mind that he or she needs to be "positive," which may prevent the person from being critical.
Some workplaces, unions, or professions don't allow people to take incen- tives, honoraria, or gifts. If someone wants to take part in your study but declines the incentive, find another way to thank them for their participation.
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