Definitions of Rich User Experience (I)

The term ―User Experience‖ was originally coned by Donald A. Norman who introduced it to Apple back in 1993. He eloquently said then: ―when technology satisfies basic needs, user experience dominates”.
Sure enough, we are now entering a phase where the unique value proposition and the main distinguishing factor between competing products are indeed their respective user experience.
User experience is everything because users and customers are still kings, and will forever remain so. Users rule the experience, advertisers pay for it, and competitors fear it.
After all the marketing, promoting, packaging, and spinning, what sticks in users’ mind is indeed their experience with your product, application, website, or game. Their experience determines their selection, their purchase, their loyalty, their referral, and their enthusiasm to your brand (or lack thereof).
User experience is very encompassing – its wings spans over anything and everything that a user or a customer touches from the packaging to shipping, from functions to features, from sales to support, and anything in between. For the purpose of this white paper, our definition of user experience is limited to software and not any other product or service. Furthermore, our coverage of user experience is strictly limited to issues related to the actual software and ignores peripheral issues such as packaging, sales, branding, customer support, etc.