Higher competitiveness

applications distinguish themselves from their competitors because of their graphical user interface. As an analogy, unless you are a car freak, the great majority of people don’t look under the hood when they buy a car. Similarly, the great majority of software applications, except system software, are used by users who don’t look, notice, or care about the back-end. All they see and judge is the front-end. As users become less tolerant of poorly designed applications, only those with a functional, useful, usable, beautiful, rich, elegant, intuitive, effective, and efficient graphical user interface will survive.