Higher satisfaction

users can find what they want and they experience a good feeling when visiting. Research by User Interface Engineering (UIE) shows that, about 60% of the time, visitors to websites cannot find what they seek. Studies by Forrester Research estimate that approximately 50% percent of potential sales are lost because users cannot find information and that 40% of users do not return to a website when their first visit is a negative experience. A study by Zona Research found that 62% of online shoppers give up looking for the item they want to buy. According to Elizabeth Millard, only 42% of the websites evaluated were actually usable.