lunes, 6 de agosto de 2012

Definitions of Rich User Experience (II)

Rich User Experience (RUE) invokes the wow! factor. It ignites emotions in users by first impressing them and then making them addicted, loyal, and contagious.
RUE goes beyond the conventional point & click interface by incorporating a gesture interface and speech recognition making the user experience truly immersive.
RUE goes beyond the aesthetics of the fancy Flash applications of the yesteryears which offered pretty screens, captivating layouts, fashionable backgrounds, trendy skins, stylish themes, cute buttons, colorful icons, cool illustrations, dazzling animations, entertaining sounds, amazing effects, smooth transitions, handy zooming, convenient sizing, and easy dragging & dropping, but with limited functionality, no search capability, and poor performance.
RUE goes beyond the interactivity and portability of Rich Internet Applications (RIA) which bridged the gap between desktop applications and web applications. RIA is maturing at dizzying speed yet its horizon is ever expanding. It has entered the mainstream with companies like AOL, eBay, eTrade, IBM, MTV, NASDAQ, Wilson, and many others who have already adopted it and benefited from it. Because of their portability across devices, platforms, operating systems, and browsers, Rich Internet Applications started to be referred to as Rich Interactive Applications.

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