Lower rejection –

users who have a good experience when visiting a website tend to be more tolerant when they encounter obstacles. Corollary, when they have a bad experience, they become agitated and much less forgiving. 58% of first time visitors who encounter a bad user experience at a website indicate that they will never come back again to that site, and 41% who experience problems transacting would switch to a competitor or abandon a transaction entirely. This percentage has increased by 12% in 2007 indicating that users are becoming increasingly less tolerant and less patient with applications and websites with poor user experiences. Furthermore, a bad user experience tends to make users feel stupid, which in itself could be a fatal blow. So providing a good user experience is absolutely critical more than ever before.